Post by account_disabled on Dec 29, 2023 21:38:40 GMT -8
Like other big brands like Coca-Cola and Pepsi , Budweiser will be on the sidelines this Super Bowl . It will be the first time in almost four decades that the legendary brand will not broadcast a spot during the Big Game. «For the first time in 37 years, Budweiser will not air an ad during the Super Bowl. Instead, we are redirecting our advertising budget to support COVID-19 vaccine awareness and education . By working with partners like the Ad Council and COVID Collaborative we are helping people get back together safely soon,” the company explains. The manufacturer Anheuser-Busch thus responds to the changes caused by the coronavirus pandemic.
According to Marcel Marcondes, its marketing director in the United States, and reported by Adweek , the company's idea is not to return to normal, but to improve, maintain Phone Number List the learnings that 2020 has taught us and evolve . In this way, instead of its traditional spot for the Super Bowl, the brand has launched together with the creative agency DAVID Miami the moving piece "Bigger Picture" . The video, narrated by Rashida Jones and present only in the digital universe, aims to give voice to the stories of improvement that we have seen during the pandemic and to the people of the United States who have done extraordinary things during these difficult months.
This exciting spot is made up of images taken during confinement and the new normal, and compiles happy and fun moments starring consumers despite the uncertainty in which society is immersed. If you do not display the embedded video correctly, click here . Although Budweiser will not advertise at the 2021 Super Bowl, Anheuser-Busch will have four minutes to advertise brands such as Bud Light, Michelob Ultra, Michelob Ultra Organic Seltzer and Seltzer Lemonade.
According to Marcel Marcondes, its marketing director in the United States, and reported by Adweek , the company's idea is not to return to normal, but to improve, maintain Phone Number List the learnings that 2020 has taught us and evolve . In this way, instead of its traditional spot for the Super Bowl, the brand has launched together with the creative agency DAVID Miami the moving piece "Bigger Picture" . The video, narrated by Rashida Jones and present only in the digital universe, aims to give voice to the stories of improvement that we have seen during the pandemic and to the people of the United States who have done extraordinary things during these difficult months.
This exciting spot is made up of images taken during confinement and the new normal, and compiles happy and fun moments starring consumers despite the uncertainty in which society is immersed. If you do not display the embedded video correctly, click here . Although Budweiser will not advertise at the 2021 Super Bowl, Anheuser-Busch will have four minutes to advertise brands such as Bud Light, Michelob Ultra, Michelob Ultra Organic Seltzer and Seltzer Lemonade.